1. Water
• Description: The most essential element in any haircare product, water is the primary vehicle for delivering moisture deep into the hair shaft.
• Example: By hydrating your hair at the cellular level, water helps maintain elasticity, reduce breakage, and prepare your hair to absorb the nourishing ingredients that follow.
2. BTMS Conditioning Emulsifier (Behentrimonium Methosulfate and Cetearyl Alcohol)
• Description: A gentle conditioning emulsifier derived from rapeseed oil, it smooths and detangles hair without the heavy build-up.
• Example: This duo ensures that your hair feels silky smooth while making detangling a breeze, reducing breakage and leaving your hair soft and manageable.
• Clarification: Despite its name, Behentrimonium Methosulfate (BTMS) is not a sulfate in the way that sulfates are typically understood in hair care (like sodium lauryl sulfate or sodium laureth sulfate). It’s actually a gentle conditioning agent derived from rapeseed oil that smooths and detangles hair. The term ‘sulfate’ here refers to a specific part of the molecule and does not carry the harsh, stripping qualities often associated with sulfates found in shampoos.
3. Argan Oil
• Description: Often referred to as “liquid gold,” argan oil is packed with essential fatty acids, antioxidants, and vitamin E, making it a luxurious treatment for hair.
• Example: Argan oil revitalizes dull, lifeless hair by infusing it with moisture, improving elasticity, and leaving it with a healthy, luminous glow.
4. Emu Oil
• Description: Emu oil is known for its deep penetrating abilities and is rich in omega fatty acids, making it a superior moisturizer for hair and scalp.
• Example: Emu oil dives deep into the hair shaft and scalp to nourish and hydrate from within, leading to stronger, more resilient hair that can better withstand environmental stressors.
5. Naturesilk (Propanediol)
• Description: A natural, plant-derived glycol that hydrates the hair while providing a silky, smooth texture.
• Example: Naturesilk helps your hair retain moisture, leaving it with a soft, silky feel that lasts all day long.
6. Cetrimonium Chloride (Natural Detangler)
• Description: A conditioning agent that detangles, smooths, and softens hair by reducing static and frizz.
• Example: By reducing static and smoothing the cuticle, Cetrimonium Chloride helps keep your hair sleek, manageable, and frizz-free, even in humid conditions.
7. Sodium Lactate
• Description: A naturally derived humectant from fermented corn or beets, sodium lactate helps retain moisture and keeps hair hydrated.
• Example: Sodium lactate ensures your hair stays moisturized throughout the day, preventing dryness and keeping your hair looking and feeling soft and supple.
8. Propylene Glycol (Germall)
• Description: Propylene Glycol (Germall) is a carefully formulated preservative system designed to keep your hair care products fresh, effective, and free from spoilage. Propylene glycol acts as a stabilizer and humectant, helping to balance the formula while attracting moisture to the hair. Germall provides long-lasting protection against bacteria, yeast, and mold. Though synthetic, this preservative system is created under strict safety standards, ensuring it’s gentle, paraben-free, and safe for use in your hair care routine.
• Example: Propylene Glycol (Germall) works to extend the shelf life of your hair care products while protecting their natural ingredients from spoilage. This gentle, paraben-free preservative ensures your products stay fresh and effective without compromising the health of your hair.
9. Fragrance
• Description: A blend of essential oils and natural extracts that give your haircare product a pleasant, long-lasting scent.
• Example: The natural fragrance blend leaves your hair smelling fresh and invigorating, creating a soothing and aromatic experience.
